Headlines screamed “American Retailers Lay Off Thousands!” again last week, and we learned the reason is that too many shoppers are doing their shopping online.
Well, I am not one of them. I am doing my best to keep sales associates working.
Aside from EBooks from Amazon, I pretty much browse through the Internet for ideas, then go to retail stores to see, smell, touch or try on the items I searched. That goes for food, fashion, furniture and anything else I need.
I met a woman on a plane last month who works as a personal grocery shopper. People phone in orders to her company and she goes to the store and squeezes the lettuce for them, fills the order and has it delivered. I know it’s a time saver for busy people, but it’s very expensive and also, when I worked full time in the city while caring for a home and family in the suburbs, I relished that quiet time alone in the supermarket on weekends (where nobody could get at me.)
The same goes for clothes and home furnishings. For example, if I see a dress online that interests me, I search for a nearby store where I can try it on, feel the fabric, and decide if it’s really the same pretty shade it appeared to be on my computer. Also, I can see if it fits properly. If the answer is yes to all that, I pay only what the dress costs with no shipping charges, and carry it home with no need to wait for delivery in a week or return it if it disappoints.
My young friends and relatives who order almost everything online cry, “I’m sooooooooo busy,” and they find me ridiculous. But I pay no attention to them. I have been equally busy over the years and was grateful for the opportunity to have both a family and a career during earlier years when so few women did.
Let me know if you agree or disagree. And remember, those sales associates need you!